For Piscataqua Landscaping & Tree Service, it was an opportunity to hone in on their marketing strategy and expand their reach to new markets. But, it would certainly be a challenge to stay relevant during an economic downturn. Lucky for us, they knew the importance of marketing and weren’t afraid to invest in it. And lucky for them, they had our team of creatives, designers, copywriters and small business champions at their disposal.
With a clearly defined target audience in place, we set out with a comprehensive plan that included a series of seasonal campaigns, from radio and television to eye-catching billboards (something we don’t have a lot of in our market).
But the real key to Piscataqua’s marketing success was a series of direct mail campaigns, highly targeted by audience and geo-location. These mailers included branded water bottles, golf balls, coffee and soaps – sent to wealthy homeowners (many with more than one home) in New England neighborhoods like Kennebunkport, Maine.
Piscataqua Landscaping already had a well-established brand, and we saw that branding power working for them. Our job became to further establish the full-service landscape company with a high-end clientele, while expanding their geographic reach across New England.
With our help, Piscataqua Landscaping was able to stand apart from the pack in their industry, penetrate a new market, and add a personal touch to their marketing strategy. In fact, today they are known as the premiere landscape company in the entire region and the Seacoast’s largest full-service landscape company – and we don’t think that’s any coincidence.
“Darci’s strategic and creative abilities have contributed to us reaching more of the people we want to reach in order to successfully to grow our business.”
Justin Gamester, President, Piscataqua Landscaping & Tree Service
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