What is email marketing, and who is it for?
As a small business owner, you learn how to juggle. And if you’re a solopreneur, you might be wearing all the hats in your business. You’re a marketer, an accountant, a saleswoman, a graphic designer, a social media specialist – and of course, an expert of your trade. Who has time to learn more?
We get it – entrepreneurs are a busy breed. That’s why we’ve cooked up affordable digital brand boosters packed with stunning web designs, expert branding, and strategic planning to get you where you need to go.
And, as our special treat, we provide our clients with a number of marketing resources and informational guides with each Brand Muffin purchase. It’s a great way to get started with a few foundational marketing to-do’s – paired perfectly with our full-service branding and design that make up the Brand Muffin™ itself.
Curious what comes along with being a Brand Muffins™ client? Here’s a teaser of one of our informational guides: Your Guide to Email Marketing!
You’ve got mail.
With email marketing, you can send your own customized, automated messaging to dozens – even hundreds – of people on your very own subscriber list. Unlike personal email services like Gmail or Yahoo!, the email platforms we recommend won’t limit you to a certain number of recipients – meaning the sky is the limit in terms of your marketing
reach. (More on those platforms later.)
Email marketing is permission-based, meaning the people who receive your email newsletters have to opt in first. When presenting your “pitch” to these potential customers, you’ll want to explain to them why they’re receiving your emails, how often they should expect to see you in their inbox, and how it will benefit them as a consumer.
Think about it. You don’t open an email that doesn’t have something in it for you, right? Most likely, you delete it without even reading past the subject line. Keep this in mind when crafting your marketing messages. Are your newsletters giving your subscribers something they don’t already have? Something they need – crave, even? The people who subscribe to your email list have done so willingly, giving you permission to their already filled-to-the-brim inboxes. Don’t take this for granted!
Hungry for more? This excerpt is only a small piece of our Guide to Email Marketing – chockfull with tips and tricks, our recommended platforms, and email marketing pitfalls to avoid a recipe gone wrong.
Get the full document when you purchase your Brand Muffin™! Head over to our Packages page to get started. We can’t wait to see what you’ll cook up!
Total Brand Agency