Fate vs. Free Will.
I love what I do. I also love Matt Damon’s movie, “The Adjustment Bureau.” In fact, I’ve watched it four times in the last six weeks. Each time I watch it I feel uplifted because his character represents the qualities that I crave in a relationship: honesty, devotion, absolute commitment and the ability to put the other person first. These are all qualities that lead to great client relationships too, and I dare say that I do my very best to sustain them with all my clients.
It’s not always an easy thing to do, however. Especially when the client decides to exercise their own free will without any input from me. It’s a classic red flag in any relationship when one person makes decisions without clueing the other in on said plan. I consider myself a partner in my client’s business, so imagine the upset that can occur when a client goes rogue. At first, it’s insulting. Then confusing. Next comes the anger and disappointment. Then the final stage of apathy. Like… whatever.
The reason I’m obsessed with “The Adjustment Bureau” is that it gives me hope. Hope that maybe there is someone out there willing to look past what they think is their path and really consider the possibility of something spectacular. Someone who understands that going for spectacular results requires taking risks. If you believe that maintaining the status quo is the best you can do, that’s exactly what you’ll get. But, if you believe something great is possible despite what others think, or what repercussions might arise — I believe the rewards are great.
You do have a choice in your relationships. If a client is moving in a direction that you are not comfortable with — that impacts your ability to produce great results — consider the consequences of resigning the account. You might just free up the space for a new, more perfect client for you. Same thing goes for other relationships in your life. I always scratch my head when people stay in relationships that make them miserable. Take the chance. Exercise free will and choose the best thing for you. Time is our greatest commodity. Don’t fool yourself into thinking that you have an unlimited supply.
Total Brand Agency