You have a goal. You want to gain new customers and increase revenue for your business in the coming year. Sounds great, but where are the metrics? How will you measure what you actually want to achieve?
Let’s say you’re a landscaping company and you service both commercial and residential accounts. Last year, you had a huge project that tilted your residential revenues off the scale, so you know that this year you need to replace that loss. So, there! We have a measurable, quantifiable goal: to increase residential sales by x%. So your strategy has to incorporate tools and tactics to meet that goal.
You need to determine where you’re going to focus and build a strong database. To design a unique and highly creative campaign that will speak to your target audience where they live. And, to support that with a strong brand awareness campaign placed strategically in the mediums that you know they subscribe to or visit.
Voila, at the end of the year residential sales are up substantially. With good creative and a strong integrated marketing strategy backed by measurable goals, you get results – every time.