Getting clear on your brand message is essential to successful marketing. If you’re all turned on by social media sites like Facebook and Instagram, that’s cool; but are you clear about how you’re using these tools? Are you strategic in how you post? Are you always pointing back to your brand promise? There are many advantages to using social media, and for some businesses there are more benefits than for others. A financial institution may have less to gain by spending a lot of time in these spaces than a retail boutique or a fitness studio, for example. But these tools do help build a tribe, when used well.
The key is clarity. Who are you? What do you stand for and how do you want your followers to respond or benefit from what you’re sharing? Getting clear eliminates the noise. And we all know how much noise comes across our devices each day.
Point is, your “people,” your tribe, will care about what you have to say if you’re clear and authentic. And, when they care, they listen — instead of tuning you out.