Seth Godin is a wise, wise man. In one blog post, Seth wrote, “Interesting & Interested … it helps to be both. These are two ways you earn attention. If it’s so obvious, why is it so difficult?”
There’s so much to this simple post, and it really comes down to those two words. If you’re interested in who your target audience is, they will find you interesting. How simple is that?
The thing is, a lot of clients overthink this stuff. Understanding your audience is the real key to successful marketing. Because when you “get them” you can speak their language. And when you make yourself (your business, your product) relevant, you create receptivity.
On the flip side, being interesting is all about being yourself. Don’t try to be like the other guy. Find out what makes you uniquely you and tell your audience about it over and over again, in as many ways as possible. Eventually they’ll think, “Wow, that company is really interesting.”